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The beauty incubator that gave the world Florence by Mills eyes new categories.
March 10, 2023
By: TOM BRANNA
Editor
Beach House Group, that eclectic group of entrepreneurs, which includes a super model, a Super Bowl hero and a former hairdryer executive, is expanding. The Los Angeles-based brand incubator was cofounded by snowboarding executive Shaun Neff and fomer Conair executive PJ Brice in 2018. Since its debut, the company has backed brands like Pattern with Tracee Ellis Ross, Moon Oral Beauty with Kendall Jenner and Odell Beckham Jr. and Florence By Mills with Millie Bobby Brown. Its latest ventu...
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